How can you:

- quickly measure website’s search engine optimization?
- estimate your SEO consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your SEO business?

I am about to share with you 2 expert secrets to track SEO progress on the fly.

For a site promoter, data is the single most powerful weapon. 3 reasons why:

1. Data defines you as an search engine optimization.
If you don’t work s lot with data, neither clients nor the industry will take you seriously.

2. Information says you how well you are doing.
I am all about customer feedback but 1st thing you got to do is root through your proper data to find your SEO strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a client make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? No. Your boss needs reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take information as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing SEO tools. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting framework for your business.

I am all for automation in my company because the amount of websites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough SEO SEO Reporting tools out there, you can keep track of your search engine optimization progress quickly and easy, just like thousands of search engine optimization marketers do around the world.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the software sends out fresh and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are SEO application reports convenient but they are also professionally styled and full of visuals so the design is one less headache I have to think about.

If you wonder what sorts of metrics are vital for SEO reporting, I’ve pinpointed 3:

1. Keyword metrics:
- keyword positioning in targeted search engines
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building information
- Number and quality of client inbound links
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page search engine optimization metrics
- Landing page and page element optimization statistics
- Keyword density analysis for a keyword niche
- Site structure analisys stats

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